Minal Singh I am positive you will agree on the fact that while eagerly searching for hotel rooms for your vacations, the ones that make you stop and tap are those with the most appealing photos, even if the name is hard to pronounce. In fact, a study suggested that ninety-two percent agree that good resort or hotel photographs are important to make ‘the decision’. The most natural way we retain information these days is through images/ videos. Customers and prospects interact with your company if they see a professionally photographed property. Hence, the need for Resort Photography arrives.
Authenticity Matters
Do you really think that adding stock images to your resort websites or socials will bring you clients? They can easily make out when things are not authentic, don’t assume it is easy to fool them.
People have started taking their vacations seriously, they research well before tapping on the ‘Book Now’ button. We have around seven years of experience as professionals in this field, our hospitality portfolio is a mix of projects ranging from 5-star resorts to boutique stays and hotels hence you can trust us for the essential tips for your journey.
Let me brief a bit about the same, grab your notebook to list them up to convince yourself or your clients for professional resort photography.
Why Resort Photography Is Essential for Your Business?
When you think about the requirement to get your hotel or resort clicked, you might not come across these points, we have done a deep study for you.
Beginning with why there is a requirement to get your resort photographed by a professionals nowadays, reasons are:
- First Impression
Per a research done, about sixty-five percent of the population was counted as visual learners. Apart from this, we as humans process the visual stimulus at lighting speed. This implies how impactful and significant an image can be.
The customers are going to judge your services and stay through the photos you share on social media or websites first.
- What Is Seen Sells
You might come across the saying ‘What is seen sells.’ Therefore, the need for a professional photo session arrives. There is a reason why every competitor of yours is investing in professional resort photography for their resort.
The professionals will be able to seize the exact colour, vibe and essence of your resort rooms. They would be better able to showcase all the amazing features that your resort offers through the photos you share.
Therefore convincing them to ‘Book’ the stay at your resort. As the photos are the only source for them to know your facilities.
- Capture The Emotions
With the right composition, light and shadows, you can spin a story that appeals to your potential guests at an emotional level. You would not require a supporting statement for humans being emotional.
- It’s All About Business
With resort photography you aim to make your guests imagine the weekend they’re going to spend at your stay. You should give them all the best frames to manifest their vacation.
What We At Studio BluOra Offer
Since storytelling lies at the core of our process, we create and curate stunning images and document visual data that enable resorts, boutique stays, and hotels in powerful branding, marketing, and advertising. We have been associated with numerous Airbnb and StayVista locations.
With us you will be able to get your photos and videos shot as well as editing. You can check resort photographs & videos shot by the Studio BluOra team here.
Be like Bijapur Lodge
To provide you with an example how impactful professional Resort photography can be in yielding engagement, we’d like to share one of our recent success stories.
We had the privilege to do the photoshoot of the Bijapur Lodge, an eco-friendly retreat nestled amidst the lush landscapes of Rajasthan. The resort approached us with a specific goal in mind – to enhance their bookings and online presence.
Situated in a village of Jawai, this tranquil boutique hotel had garnered recognition from both national and international circles.
After beginning the journey with the professional captured photos they not only attract more bookings but has also earned a spot in renowned publications like Architectural Digest India, TRAVEL + LEISURE ASIA as well as Nature Safari India.
Conclusion:
The points discussed above might have stimulated some great ideas and convinced you about resort photography. To assist you with the same, we have summed up our years of experience in the field in the next blog; read it and begin now.
In that we have discussed some major hacks/tips that will help you with professional resort photography of your opulent hotel or resort.
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