Gayathri Iyer Editorial publications are curated pieces of industry-based news that are curated for both industry-related people as well as a general audience interested in the subject.
They are colourful and vibrant dictionary that is available to us and updated from time to time.
So many new ideas and such variety!
Some of the major considerations why ‘Editorial publications’ would be important to architects and interior designers would be:
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Editorial publications are one the major platforms to follow up and understand the ongoing phases, trends and styles in the field. It provides a great base for staying up to date on ongoing work around the world.
Selective curation and glossary of ideas
Editorial issues are often thematic and follow a certain line of style. It provides a palette of ideas, colour schemes and styles that can serve as a glossary and inspiration. New materials, technologies etc and their application are the major learnings.
Mind-set and Expert opinion
One of the main aspects of such publications is that reflect the mindset and opinions of the editor/curator. The team may have so many experts come in to understand the nuances of the works and address the selection and finalisation of the issue. It can work as a learning process to understand experts’ opinions on subjects.
Audience and potential client base
The audience base of publications is various industry-related people like suppliers, clients and co-designers. Readings are often indulging and inclusive of various aspects, suitable to respective readers. Reading between the lines and identifying such underlying knacks is the key to cracking such editorials and monetising on them. Tapping on such a client base and creating your own contact bank for future projects is prime.
Editorial publications feature is a dream for all budding designers. The best way in would be to learn and wait for the right issue to be published and featured!
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